PROJECT PORTFOLIO
Portfolio by Project:
PROJECTS
Pivot Energy | Lesbian Bar Project | Nik Kacy Footwear | St. Pierre Law | Kate Becker LCSW | River and Root Photography | Emergency Medical Minute | Christiana Layman Designs | Griever Teacher Ph.D. | Culture Energized | Damn Fine Design | Fireside at Five | Denver Screen Print & Embroidery | Golden Greyscale | SoulNia | Santa Noche | MOBILIZE COMMS | Lit Communities | Kore Regenerative Medicine | Fostering Colorado | State Innovation Exchange | Denver Urban Gardens | Environmental Intellect | Leadership For Education Equity | Southern Plains Land Trust | Queer Business Alliance | Enterprise Coworking | Lutheran Family Services | ProgressNow Colorado | FreedHearts | Wild Greenland
FOUNDER
EVENT MANAGEMENT
WEB DESIGN & MAINTENANCE
BRANDING AND CREATIVE DIRECTION
SOCIAL MEDIA AND NEWSLETTER MANAGEMENT
PARTNERSHIPS AND COLLABORATIONS
DISCUSSION FACILITATOR
I launched the Queer Umbrella after my own experience in trying to find queer community. As I continued primary and secondary research on community and belongingness for the lgbtq+ community, I realized that community organizing, programming, and partnerships were essential to the well-being of our community members, both in Denver, CO and across the US. Therefore, it is our mission to make queer community accessible. From creating and overseeing the creative direction to strategy and direction to in-person event management, I have worn many hats to start and continue running this organization. We have hosted over 60 events in Colorado and Rhode Island, along with an annual creative fundraiser for local trans and lgbtq+ non-profits. Our latest partnership was with Arc’teryx, hosting a queer prom for pride month.
SPONSORED SERIES
Queer Rounds
In our Queer Rounds series, we lead the conversation, you bring your passion and curiosity, and together among other leaders we’ll brainstorm actionable solutions to build a more inclusive future.
Our framework is rooted in:
Advocacy
Participation
Connection
Education
Round 1: Employee Resource Groups and Their Potential For Impact
Employee Resource Groups (ERGs) are evolving and so is their potential – LGBTQIA+ ERGs can leverage its population of engaged, queer leaders within and outside of their companies to reach and activate the queer community. This discussion focuses on connecting entire ERG communities and sharing expertise, resources, and best practices for sustainability and infrastructure.
The collaborative and innovative nature of ERGs opens the door to not only growing the next generation of LGBTQIA+ leaders, but also creating business opportunities and support systems in new, groundbreaking ways.
We examine how to combine our energy, resources, connections, and passion to create an ecosystem of queer activism and leadership that lifts all groups and individuals simultaneously.
Round 2: Safe and Queer-Affirming Spaces
Queer spaces provide power, safety, validity, and security for the LGBTQIA+ community. How can different industries work together to aid in providing critical, affirming resources and cultivate community? While most queer spaces are centered around nightlife and drinking, there is a serious lack of affirming resources and social support, especially for young LGBTQIA+ adults.
Safe and queer spaces are necessary now more than ever. How can different industries work together to aid in providing critical, affirming resources and cultivate community? We will discuss the most pressing issues affecting the LGBTQIA+ community, and identify resources and support for creating safer spaces for queer people – in restrooms, sports, social and professional circles, and everywhere.
EVENTS
A QUEER SPACE FOR AFFORDABLE THRIFTING
YardSale is a queer, neighborhood thrifting pop-up designed to help our community and allies upgrade their wardrobes affordably. We recognize the importance of self-expression for queer individuals, especially trans and gender non-conforming folks. Why not revel in the joys of authenticity and self-expression while thrifting for a good cause.
2022 YardSale - $4,000
2023 YardSale - $6,000
Start to finish creation and execution of our second annual YardSale fundraiser
Provision of media assets, promotion, and event coordination
Sponsorship outreach and donations (20+ company partnerships and donations)
Other events include: Queer Book Club, Game Night, The L Word Watch Parties, Queer Prom, Queer Climb Night, Queer Shabbat, Queer Dance Party
Media Package for Partners
YardSale Press Release and Photos
Creation and coordination of PR assets for media outlets
PARTNERSHIPS
BUSINESS | HEALTH | HOSPITALITY
CONTENT
Creation, publishing, and promotion of blog, newsletter, and social media content
31 Jul, 2021
14 Mar, 2021
14 Mar, 2021
HEAD OF MARKETING TEAM
(Jun 2019 - Feb 2020)
WEBSITE DESIGN AND MANAGEMENT
EVENT SALES, STRATEGY, AND PROMOTION
OMNI-CHANNEL MARKETING STRATEGY AND CAMPAIGN EXECUTION
CONTENT CREATION, MANAGEMENT, AND OPTIMIZATION
DIGITAL ASSESSMENT AND IMPLEMENTATION OF STRATEGIES
ANALYTICS TRACKING CONFIGURATION, MAINTENANCE, AND REPORTING
CONTENT EXAMPLES
Chef Food + Wine Pairings for the Holidays | Gift Giving Guide for the Holidays | 2019 Friday Night Dinner Menus
Planning, creation, publishing, and promotion of content
SEO optimization, back-linking, metadata, and strategic keyword applications; on-page and image optimization
Web page building, formatting, and on-page optimization (including image optimization)
08 Jan, 2020
11 Oct, 2019
13 Dec, 2019
A LIL’ BIT OF EVERYTHING
DIGITAL ASSESSMENT AND IMPLEMENTING STRATEGIES
WEB DESIGN & MAINTENANCE
BRANDING AND CREATIVE DIRECTION
SPONSORSHIP COORDINATION
FIRESIDE CHAT FACILITATOR / CO-FACILITATOR
This startup began with a group of alumni and friends from the University of Denver during the rise of COVID and aimed to bring together community to facilitate solution-driven discussions on various industries. From facilitator to outreach coordination to branding to content and website management, it was the collaborative effort of the entire team that created what is Fireside at Five today.
SPONSORED SERIES
PRIDE 2020: ‘It Takes A Village’
COMMUNITY | EQUALITY+EQUITY | INCLUSIVITY+DIVERSITY | ACTION
5-part Education and Action Series with The Center on Colfax
Organized, prepared, and facilitated queer chats discussing relevant and pressing issues in the community.
Fireside at Five and Kai Consulting hosted a five-part roundtable series with The Center on Colfax that focused on driving action and change through collaborative discussion with community members. This year, Pride month came at a critical moment. As we approached 51 years since the Stonewall Riots, we focused our efforts on amplifying voices within Black communities, especially our queer black folx. We facilitated educational conversations to bring connection and understanding to foster change, while focusing on intersectionality, as it relates to activism.
Watch the 5-part series here.
SPONSORED SERIES
Best Served: Fireside
Interview and 5-part Series with Jensen Cummings, Best Served Podcast Host
Outreach, coordination, and preparation of Fireside at Five x Best Served Podcast Interview and Best Served: Fireside.
Fireside at Five hosted a five-part panel and livestream series with Jensen Cummings of Best Served Podcast that cultivated discussions around the Food and Beverage industry. Through these five panels, we worked to provide a framework based on the shared concerns and needs of brands within our communities. We also discussed ways to to maximize resources and build long-term, sustainable, and equitable business models within the hospitality sphere.
CONTENT EXAMPLES
“I’M NOT HOMOPHOBIC”; A THINK-PIECE FOR ALLIES | Fireside FAQs | 5 Takeaways from ‘Re: Thinking Fitness’
Festivals and Film | Who We Are: Fireside at Five | The Emotional Effects of Standardized Testing
How Remote is Our Future? | The Strong Case for Investing More VC Money in Women-Led Startups
Management of blog
Creation, publishing, and promotion of content
SEO optimization, back-linking, metadata, and strategic keyword applications; on-page and image optimization
Web page building and formatting
15 Jun, 2020
05 Jun, 2020
05 Jun, 2020
01 Jun, 2020
11 Mar, 2020
11 Mar, 2020
11 Mar, 2020
DIGITAL MARKETING STRATEGIST & CONSULTANT
(JUL 2019 - PRESENT)
DIGITAL ASSESSMENT AND IMPLEMENTATION OF STRATEGIES
CONTENT MANAGEMENT AND OPTIMIZATION
SEO/SEM OPTIMIZATION
PPC MARKETING
SOCIAL MEDIA STRATEGY AND PLANNING
EMAIL MARKETING
PARTNERSHIP OUTREACH AND COORDINATION
WEBSITE DESIGN AND MAINTENANCE
EXAMPLES
DESIGN LAB Ad Campaign (landing page) | DSPE Facebook Page | DSPE Instagram Page
Omni-channel strategy and promotion for search campaigns
Market and customer research for informed, effective marketing strategies
Management and directing of marketing tactics with all departments (art, sales, CEO, 1:1 with employees as needed)
SEO optimization, back-linking, metadata, and strategic keyword applications; on-page and image optimization
Web page maintenance, formatting, and on-page optimization (including image optimization)
DIGITAL MARKETING STRATEGIST & CONSULTANT
(Jun 2019 - Feb 2020)
WEBSITE DESIGN AND MANAGEMENT
GROWING ONLINE PRESENCE
SEO/SEM MARKETING AND OPTIMIZATION
CONTENT CREATION, MANAGEMENT, AND OPTIMIZATION
DIGITAL ASSESSMENT AND IMPLEMENTATION OF STRATEGIES
ANALYTICS TRACKING CONFIGURATION, MAINTENANCE, AND REPORTING
WEBSITE/BRANDING/CONTENT REBUILD
Content creation, structuring, and finalization of each page
Images, tagline, CTA management
SEO optimization, back-linking, metadata, and strategic keyword applications; on-page and image optimization
DIGITAL MARKETING STRATEGIST & CONTRACT CONSTULTANT
(Jun 2019 - Apr 2020)
WEBSITE DESIGN AND MANAGEMENT
GROWING ONLINE PRESENCE
SEO/SEM MARKETING AND OPTIMIZATION
CONTENT CREATION, MANAGEMENT, AND DEVELOPMENT
DIGITAL ASSESSMENT AND IMPLEMENTATION OF STRATEGIES
ANALYTICS TRACKING CONFIGURATION, MAINTENANCE, AND REPORTING
DIGITAL MARKETING STRATEGIST & CONSTULTANT
GROWING ONLINE PRESENCE
DIGITAL ASSESSMENT AND IMPLEMENTATION OF STRATEGIES
SEO/SEM MARKETING AND OPTIMIZATION
ANALYTICS TRACKING CONFIGURATION, MAINTENANCE, AND REPORTING
COMMUNITY AND B2B PARTNERSHIPS
